Account Based Marketing Campaign
2022
1. Case study
Worked with sales to identify top key accounts to target for 3 months to drive quality MQLs for pipeline revenue.
2. Results
Increased cold response rate by 30% QoQ and drove awareness to the brand within these key vertical segments. In addition, the cost was a bit higher than normal BUT the quality of leads were much higher than previously ran campaigns.
3. Experience
Senior sales account managers had an eaiser conversion with these cold prospects due to the copy and images used for the campaigns. The quality of the leads where much better since this was only ran on LinkedIn and the targeting used was inline with our scoepd personas.
Project Details
Clients: Purple Mattress, ADT Security, & FarFetch
Date: 1st & 2nd Quarter of 2022
Platform: LinkedIn Advertising
18
Weeks
10
MQLs Generated
5
Closed Deals
100
Great Ideas