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Account Based Marketing Campaign


1. Case study

Worked with sales to identify top key accounts to target for 3 months to drive quality MQLs for pipeline revenue.

2. Results

Increased cold response rate by 30% QoQ and drove awareness to the brand within these key vertical segments. In addition, the cost was a bit higher than normal BUT the quality of leads were much higher than previously ran campaigns.

3. Experience

Senior sales account managers had an eaiser conversion with these cold prospects due to the copy and images used for the campaigns. The quality of the leads where much better since this was only ran on LinkedIn and the targeting used was inline with our scoepd personas.

Project Details

Clients: Purple Mattress, ADT Security, & FarFetch

Date: 1st & 2nd Quarter of 2022

Platform: LinkedIn Advertising

MQLs Generated
Closed Deals
Great Ideas

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