Growth marketing leadership
Go-to-market planning, full-funnel demand generation, paid media, lifecycle strategy, funnel optimization, and performance measurement across B2B and SaaS environments.
Growth marketing • AI creative • founder-led strategy
Growth systems, creator-grade storytelling, and AI-first execution.
I help brands and teams turn strategy into content, demand generation, and measurable growth. My work blends executive-level marketing leadership with modern AI production workflows across personal branding, video, acquisition, and lifecycle strategy.
Core capabilities
With 20+ years of experience in growth marketing, demand generation, and SaaS strategy, I’ve led programs across AI, adtech, martech, and enterprise technology brands including FICO, Quantcast, Persado, and Uber AI Solutions. My work combines executive-level marketing leadership with hands-on execution across acquisition, lifecycle, content, analytics, and AI-powered creative systems.
AI content production
AI-assisted workflows for video, creator content, brand storytelling, repurposing systems, and scalable production that compresses turnaround time without flattening quality.
Founder and executive positioning
Messaging, thought leadership, offer clarity, personal branding, and strategic content built for operators, consultants, and modern service-led businesses.
Selected impact
Across enterprise SaaS, AI, and growth-stage environments, I’ve led marketing programs designed to improve acquisition, sharpen positioning, strengthen website performance, and create more efficient paths from awareness to revenue. My work spans strategic planning, demand generation, lifecycle marketing, and digital optimization with a focus on building systems that drive measurable business impact.
SaaS
Led and supported growth efforts across AI, martech, adtech, fintech, energy, and compliance-oriented companies.
Content
Brings together demand gen discipline with modern creator-style execution across video, social, branding, and executive communication.
Operator
Equally comfortable shaping strategy, building systems, launching campaigns, and refining the narrative that makes the work commercially resonant.
Featured case studies
These case studies highlight selected examples of my work across enterprise technology, AI, adtech, and digital brand growth. Together, they reflect a mix of strategic marketing leadership, website and performance optimization, positioning, and demand generation across companies including FICO, Blurb, Quantcast, and Persado.
Experience snapshot
My experience spans growth leadership, AI-driven marketing, enterprise SaaS, and founder-led strategy across companies including Persado, Quantcast, FICO, and Fornelli by Design. These roles reflect a career built around translating marketing strategy into execution across acquisition, website performance, positioning, demand generation, and long-term brand growth.
Founder & Creative Director
Fornelli by Design
Current
Creative and strategic practice focused on AI-assisted content creation, brand storytelling, growth strategy, and founder-led market positioning.
Contractor
Uber AI Solutions
Recent
Applied AI-forward strategic thinking in a modern solutions context, reinforcing the bridge between enterprise workflow thinking and creative execution.
Head of Growth / Senior Growth Roles
Persado, Quantcast, and related SaaS organizations
Prior
Owned performance marketing, demand generation, acquisition, analytics, lifecycle thinking, and cross-functional growth programs within high-velocity B2B environments.
Marketing & Product Leadership
FICO, Rebrandly, Blurb, BPM, REC Solar, and others
Career arc
Built a broad operating base across enterprise, startup, and consultancy contexts, combining demand creation, messaging, optimization, and market education.
How I Work
My work brings together strategic marketing leadership, creative execution, and AI-enabled systems thinking. I focus on building growth programs and brand experiences that feel modern, commercially relevant, and grounded in real business outcomes rather than marketing for marketing’s sake.
I start by clarifying the market story: what the brand stands for, who it serves, and where growth opportunities are most likely to come from. Strong positioning creates better campaigns, better content, and better decision-making across the funnel.
Strategy only matters if it translates into action. I build and refine marketing systems across acquisition, website performance, lifecycle engagement, and content operations with a focus on measurable outcomes and practical execution.
I approach content and brand development as systems, not one-off deliverables. That means creating assets, workflows, and messaging frameworks that can scale across channels while still feeling sharp, relevant, and differentiated.
My work is designed to support what comes next, whether that means stronger demand generation, a clearer founder brand, better case studies, or a more scalable marketing engine. The goal is to create momentum that compounds over time rather than isolated wins.
A growth operator with a creator’s eye.
I work at the intersection of demand generation, AI-enabled production, performance strategy, and brand narrative. The goal is not just to make content or campaigns look modern, but to make them commercially useful.
Best suited for:Fractional growth leadership, AI content systems, strategic messaging, personal branding, and high-trust marketing execution for modern businesses.
What I Focus On
My work is centered on helping brands and teams build stronger growth foundations through positioning, demand generation, content strategy, and digital performance. I’m especially focused on opportunities where strategic marketing leadership needs to connect more directly with execution, whether that means refining the message, improving the website experience, or building systems for scalable content and pipeline growth.
I’m best aligned with founder-led businesses, modern SaaS companies, AI-driven platforms, and teams looking for a mix of strategic clarity, hands-on execution, and commercially grounded creative thinking. That range reflects the throughline of my career across roles at Persado, Quantcast, FICO, Uber AI Solutions, and Fornelli by Design.
Let’s build a sharper growth story.
I work with brands, founders, and teams looking for sharper positioning, stronger growth systems, and more effective content execution. Whether the need is strategic marketing leadership, AI-powered content workflows, or a clearer path from brand story to business performance, I’m open to conversations where thoughtful strategy and hands-on execution matter.